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organization:
The Jewish Board of family and Children Services

designed by:
Itzhak Beery ( Bleecker & Sullivan Advertising )

year created:
1980

design rational:
Our assignment was to update a 60-year-old typography and image with a contemporary symbol to signify the agency activities. The Star of David is combined with geometric shapes suggesting a mother caring for two children. Years later the organization went back to a type only logo, to avoid being recognized as too Jewish.

web site:
http://www.bsadv.com